I used to say that the only way you could get me to run is if you were to chase me with a knife. Or throw a snake at me.
However, I recently had the experience of watching some friends participate in a 13K marathon, part of which ran through Disney MGM studios while we were there last week. How fun would that be, jogging through Disney world after hours and the place is SILENT except for the stretch of road they allowed spectators?
Plus they got medals.
It's all about the medals, dude. Duh.