How? you ask.
I am diversifying!
I used to shop for clothing at one store. Just one store. It was my favorite store. (Pay particular attention to the past-tense "was.") The sizing was always accurate, the clothes were of high quality and lasted, and were just trendy enough to stay in style for several seasons. I got lots of wear out of everything I purchased there.
I don't like them anymore. The last 5 times I have been in there I have been appalled at the rudeness and inconsideration of the store employees. Their promotional materials lie to me about what is and is not on sale. They advertise 2 skirts for $25, yet if you just want 1 skirt, it costs $29.50. HUH??!!
So I have been spreading my dollars to other sectors of the clothing market. I am helping to provide jobs for whomever it is that makes the clothing which ends up in my closet.
The great thing about it? At these other stores, I am one size smaller.
Makes it all worthwhile, doesn't it?